Not more data but Defensible Decisions
Protect Your Placement, Protect Your Reputation
Attorney-curated push alerts, Conversation Plays with exact scripts + key questions, and one-page Deal Snapshots. No dashboards. No noise. Just defensible decisions that help you place better candidates faster.
- Attorney analysis tied to the FDD/FA, state filings, live sentiment analysis, and other documented data delivered to your inbox.
- Know what to ask, what to log, and when to escalate — before client exposure.
- Structured franchise risk signals and escalation guidance for brokers who protect their reputation.
- Place right-fit candidates into high-quality franchises faster and more defensibly, with fewer surprises and lower compliance risk.
Built by Schuyler ‘Rocky’ Reidel, Licensed Franchise Attorney • Used by brokers closing 5–20 deals/year • No pay-to-play. Ever.
Trusted By
How it helps
Most Deals Don’t Fail Quietly. They Fail Expensively.
Most brokers don’t lose a placement because they missed a document.
They lose it, and their reputation, because they missed the signal or explained it poorly on the call.
Build a Defensible Standard of Care
When a deal blows up, regulators and plaintiffs don’t ask what newsletter you read. They ask what you relied on and what you told the candidate.
Every Deal Snapshot and Conversation Play you receive is:
• Timestamped and attorney-curated
• Backed by our 612-field FDD/FA database + live PACER litigation
• Includes exact scripts and 3 qualification questions you can copy-paste
You now have a dated, sourced paper trail that says “I saw the signal and I disclosed it properly.” That protects your license and your commissions.
Protect Every Placement With Clear Risk Posture & Action
A deal can look clean on paper and still cost you a rescission or a regulator call.
We translate every FDD delta, new PACER filing, and sentiment spike into one of three postures (Stable / Monitor / Escalate) plus exact broker actions and Conversation Plays. You always know whether to advance, clarify, or kill — and you have the words ready for the candidate and your file.
You’re never left guessing what the signal means, or what to do next.
Strengthen Every Client Conversation With Ready Scripts
Busy brokers don’t have time to search dashboards.
That’s why every alert and Snapshot now includes Conversation Plays — pre-written scripts + exactly 3 qualification questions you can copy-paste on any call.
You’ll sound confident, compliant, and in control — even when the candidate pushes back on churn, guarantees, or earnings claims.
No more “let me get back to you.”
Filter the Noise. Get Only What Moves Deals
The franchise world is full of noise — press releases, expansions, and marketing fluff.
We filter only for developments that actually change risk:
• New PACER franchise lawsuits
• Material FDD deltas and fee changes
• Franchisee distress clusters and churn spikes
• Leadership exits and regulatory hits
Everything arrives as a push alert
What you get
Early Warnings. Clear Deltas. Defensible Briefs.
No dashboards to log into. No noise. Just the signals, scripts, and snapshots you need to qualify faster, close cleaner, and stay protected.
Breaking Alerts (Email + SMS)
Real-time notifications only when something matters (Severity 4–5). New PACER filings, major FDD deltas, compliance hits — with the exact Conversation Play attached so you can act on the next call.
Twice Monthly Diligence Letter
Every Thursday morning: a 5–7 minute, mobile-first briefing with Conversation Plays, Delta Radars, Litigation Watch, and 2–3 ready-to-forward Deal Snapshots.
Conversation Plays Library
Attorney-curated scripts + exact qualification questions each (plus 2 new ones every month). Copy, paste, and run the conversation. Timestamped for your client file.
Breaking Alerts (Email + SMS)
Real-time notifications only when something matters (Severity 4–5). New PACER filings, major FDD deltas, compliance hits — with the exact Conversation Play attached so you can act on the next call.
Unlimited Deal Snapshots
Instant one-page risk summary (or two-page candidate-safe version) for any brand — risk posture, key deltas, citations, and relevant Plays included.
Broker Compliance Arsenal
State-specific checklists (CA SB919 ready), disclosure language, timing reminders, and audit-ready templates you can attach to every candidate file.
Testimonials
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Hear from the Experts
Pricing
Built for Brokers Who Protect Their Name
Independent franchise risk monitoring and escalation guidance for deal-driven professionals.
$129.99/month
The Diligence Letter includes:
Unlimited push Alerts + Twice-Monthly Letter
Unlimited Deal Snapshots + Conversation Plays
Compliance Arsenal + JSON exports
Designed to protect commission-driven professionals from preventable exposure
14-day full-access free trial (no card required)
Cancel Anytime
FAQS
Answer the most frequently asked questions
Build trust with the visitor by answering commonly asked questions.
What is the Diligence Letter?
A twice-monthly, attorney-curated briefing that flags franchise risk signals (and opportunities) with practical broker action items—plus data-backed brand snapshots and timely alerts.
Who is it for?
Franchise brokers/consultants who want faster, safer placements: quick-read signals, talk-tracks for candidates, and a defensible paper trail for compliance.
What makes it different from free industry news?
We cite primary sources (FDDs, state examiner letters, dockets, live sentiment analysis), explain the broker impact, and give you ready-to-use scripts, checklists, and risk ratings tied to actual filings.
It seems a bit pricey for industry news.
I get it, every dollar needs a clear return. The Diligence Letter is built to save you time, prevent bad placements, and keep you compliant—all of which directly affect your income and reputation.
(1) You get early warnings on risky brands, examiner comments, and enforcement activity. Information that helps you avoid deals that could cost you far more than a subscription. (2) Our Deal Lab snapshots and talk-tracks let you brief candidates in minutes instead of hours of digging. (3) Broker-specific action items and checklists reduce the risk of costly missteps in states like CA, NY, and WA. (4) Templates, scripts, and risk checklists you can apply across every candidate.
Can I share issues with candidates?
Yes, you can share links to public posts and designated broker handouts. Full issues and data feeds are subscriber-only—use our broker-safe summaries and talk-tracks we provide.
What are Conversation Plays?
Conversation Plays are the exact words you can say on a discovery call the moment a red flag appears. Each Play is a 45–60 second candidate-facing script + exactly three qualification questions, pulled live from our 612-field FDD/FA database, PACER litigation tracker, and Franchise Watch sentiment engine. Every Play is attorney-curated, timestamped, and comes with a broker-internal note for your file.
How does this help me with broker compliance?
We include Broker Compliance Corner quick-refs, disclosure timing reminders, and state-specific checklists. Our alerts are timestamped and sourced to support your audit trail.
How is this different from FranchiseSignal, FreeFDDs, FreeFDDLibrary, FranChimp, FranSpy and others?
They give you data. We give you attorney-curated words you can say on the call and a paper trail you can file. FranchiseSignal gives deltas and dashboards. ZeeScores gives franchisee reviews. Free FDD libraries give raw PDFs. None of them give you ready-to-use Conversation Plays with exact scripts and qualification questions, live PACER litigation matches, or a timestamped, attorney-stamped record that protects you when a deal blows up or a regulator calls. We are the only service built by a practicing franchise attorney specifically for brokers who need to qualify candidates fast and stay defensible.
Do you accept sponsor money or pay-to-play placings?
No pay-to-play. No sponsorships. Brands cannot purchase ratings or editorial coverage.
Do you have additional concerns or questions?
Reach out to us and we will get right back to you.